Marketing Specialist

Kansas City Metro area

Big Oak is a market leading and nationally awarded e-commerce site seeking a Web Designer. If you have a positive attitude, strong attention to detail and the ability to multitask in a deadline driven environment, we are the right fit for you.

Responsibilities & Requirements:

1. Develop innovative strategies to increase lead volume, decrease cost per acquisition and outmaneuver competition in a highly competitive environment. 2. Forecast conversions and cost per acquisition goals based on budgets and marketplace data/trends. 3. Perform in depth audits to identify opportunities for potential clients’ campaigns. 4. Assist in mentoring new PPC specialist on best practices and advanced optimization tactics. 5. Implement innovate tactics in account segmentation, quality score optimization, account automation, bid optimization, keyword expansion, and ad copywriting. 6. Assist the web development team with creating in house scripts to automate account tactics, manage bids, optimize keyword segments, identify statistical anomalies, and utilize budgets. 7. Assist the creative team by guiding landing page conversion rate optimization tests. 8. Create, maintain and optimize campaigns in Google AdWords, Bing Adcenter, paid social and display platforms. 9. Ensure goals are being met, provide client facing trending reports, and communicate results to clients in regular phone meetings. 10. Stay informed of new betas, tactics, and data trends within the paid search industry. 12. Have a solid understanding of Google Analytics with the ability to analysis and interpret GA data, setup annotations, understand conversion goals, track performance, review paid search impact on other channel traffic and conversion metrics. COMPETENCY: To perform the job successfully, an individual should demonstrate the following competencies: Strong communication skills Ability to adapt and thrive in a fast paced, evolving role within the organization Must have a positive and professional attitude, and a true passion for digital media Experience managing accounts of $100,000+ monthly spend Understanding of bid management platforms Thrive in a fast pace environment with a self-starter attitude Excellent organizational skills Strong proficiency in Excel, PowerPoint and Word Extensive knowledge of Google AdWords and Bing Ads platforms Experience with attribution tracking technology or platforms (Google Analytics) Highly analytical mindset, with the ability to interpret performance data, analyze campaign goals, and make adjustments to key performance drivers. Ability to multitask

Education Requirements:

Bachelors

Management Responsibilities:

Non Management

Employment Type:

Full-Time

Compensation:

60-80k

At Big Oak, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Big Oak is proud to be an equal opportunity workplace and is an affirmative action employer.

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