There are over four billion active email accounts around the world at this very moment—and that number is projected to grow to almost 5.6 billion by the end of the decade. That’s a huge opportunity to find new customers, create awareness around your brand, and engage.
In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter. It’s also the channel generating the highest ROI for marketers—for every $1 spent, email marketing generates $44 in ROI.
That’s some serious bang for the buck.
But how do you begin turning all of those inboxes into an opportunity for your business? That’s where a clearly defined email marketing strategy comes into play, and an email newsletter should be one of the first tools in that well-rounded kit.