Building a brand strategy involves defining the components of your company’s character - your brand tells people about your company DNA.
Today, branding goes well beyond designing a creative logo or choosing your color palette. Great branding communicates what your company stands for and sets you apart from the competition. It tells your story in an authentic voice so your customers fall in love you and show their support through sales and referrals. Great branding clarifies your business mission, vision and organizational goals.
Designing Your Brand Image
We help companies establish or reinvigorate their brand. Our creative team works to gain deep insight about what makes your company unique. We learn about your company’s personality, products or services, and your audience. Drawing on that understanding, we create visual brand identities that inspire awe and tell your brand story.
Establishing the Brand Path
Great branding can make you stand out from the competition and get instantly recognized. Big Oak will help you define and polish your mission, core values, brand personality, your unique positioning and brand voice. We can also make the visual elements of your brand identity shine: logo design, typography for your marketing materials, color palette, website design, product packaging design, marketing collateral, business cards and more.
Developing a strong and memorable brand starts with using consistent visuals and content across marketing platforms. Once your branding strategy and visual identity is in place, our creative team can develop your brand guidelines to ensure uniformity. We will create a custom branding guidelines document for your company that outlines all the rules for your brand. These include the not only the look and feel of visuals but also content guidelines such as style and tone for your brand voice. It is the collection of brand elements that you portray to your consumer and business community. Your brand guidelines will specify how to correctly use your voice and tone to ensure your design and content are in alignment with brand strategy and identity moving forward.