Web design is critical in defining your online presence. Even the most basic web design principles can have large scale effects on your success in the marketplace. Businesses can no longer get by on having a single web designer use basic html to produce a converting website. With the evolution of the web itself, the way companies prioritize quality design for their websites has changed dramatically.
As search engine algorithms have become better and better at ranking a website based off the quality of its content, web design has played an increasingly significant role in search engine optimization (SEO). There are hundreds of metrics which reveal how web design can make an impact on your SEO metrics. These can range from design details, like how an object’s alignment influences a user’s time on the site to how a site’s programming can affect the ability of a search engine to properly rank it.
On a less technical scale, your website acts as the “online face” of your company. Whether you are looking for a site that supplements your primary source of revenue or you are looking to create an eCommerce-based business, the value of your web design can either increase site traffic or drive it away. For instance, if you have a poorly designed website that just doesn’t look “right” to a visitor, it is highly unlikely they will place enough trust into your business to make a purchase. A site’s design is the reflection of business behind it, and in order to create a reputable online profile, this is definitely not an area that can be ignored. Even if you’re not looking to make money off of your website, maybe you just want a personal site and blog or an online platform to show off your resume, you still need to pay attention to the design of the site.
Whatever objective you want to achieve with your website, it can be achieved by investing in superior web design.